First, consciously building a strong brand identity for the coworking space is a prerequisite for subsequent talent mechanisms to take effect. First, consciously building a strong brand identity for the coworking space is a prerequisite for subsequent talent mechanisms to take effect. The manuscript examines management practices and placement techniques by presenting empirical evidence and subsequent analysis of the mechanisms used in co-working environments for attracting and retaining talent. With the mechanisms of talent attraction as an initiator, the interviews represent a personnel cycle that includes the selection, development and retention of the coworking space.
However, little research has been done to understand the role of human talent in coworking spaces, indicating a knowledge gap in HR management and the role of contemporary co-working environments. In recent years, the coworking model has grown rapidly and became popular, making these spaces an integral part of local entrepreneurial ecosystems and transforming them into localized pools of specialized talent.